Problem: Repligen is a global leader in bioprocessing technologies, with a catalog of 30+ product categories. Its website didn't reflect that standing.
Solution: In partnership with Repligen's digital team, I led the visual redesign and design system update, translating their goals and feedback into the final interface. I expanded the color palette with approved text-and-background pairings, created a new typographic hierarchy, and updated components for navigation, product pages, forms, and content bricks. I also worked with the project management team on thorough site QA and delivered a flexible template system the client could confidently use to build new pages across their full range of content.
Result: At the end of this project, the client praised our team with a 10/10 NPS score for “delivering high-quality work while remaining responsive and adaptable to feedback when needed.”
